Since the early 2000's, the online world has reshaped the world in more ways than most people would think. The majority of people now use the internet whenever they're looking for products and services, and this is something companies, and brands are taking note of.
Since the majority of consumers are spending time online every single day. There is a tremendous opportunity for anybody selling products or services to market them online. Internet marketing has taken the world of consumerism and capitalism by storm, and businesses are looking at responsible digital agencies to bolster their growth.
According to a digital media agency London, Kantar Media, companies are often unable to ascertain the results of advertising accurately, and if this continues, brands will have to stop spending on advertising in general. In the new digital age, it's getting harder and harder for brands to keep up with the trends.
For this reason, companies that are taking digital marketing trends seriously and actively marketing on platforms like Facebook, LinkedIn, and Google are growing their market share exponentially.
Why Do You Need The Right Digital Expert?
Based on research, Kantar Media has found that there exists a lack of consistent and comparable measures to efficiently grasp and analyze the performance of advertising in the industry, ultimately questioning its effectiveness. The study by this digital media agency London has concluded the following:
- Brands are failing to consistently predict the performance and results of advertising across different platforms and the market, putting their relationships with customers as well as society at risk.
- Consumers respond positively to advertising with over 68 % of the survey’s respondents claiming they like advertisements and accept it as a means of better understanding a brand’s products.
- Industry leaders have recognized the importance of monitoring advertising performance and acting according to it to reach out to their consumers more efficiently.
As part of the detailed study, Kantar Media interviewed a total of 5,213 adult citizens in some of the world’s largest advertising hubs; Brazil, China, France, UK, and the US. Many of these countries are home to brands with advertising campaigns that expand globally as well as domestically which often leaves a lasting impact on international customers.
How Can The Right Team Help You?
You need the right staffing solutions, especially if you are looking to go digital. The focus has to be on getting the right recruitment online.
- Content Marketing:
You know that they say, content is king. Quality content marketing is a great way to promote your brand to your potential customers. By giving value first in the form of good content, before asking for money you will be more likely to make sales when you ask for it.
- Web Design:
As a business, you need to build websites that ensure your brand’s USP is delivered to your customer base. You need them to connect to the brand’s ideas – something that a good web designer knows. It's incredibly crucial to have a website these days since most people access the internet and use it to find businesses. A website is like your digital sales person that works 24 hours a day, 7 days a week and doesn't take holidays off. If your business doesn't have a website, you're missing out on an incredibly cost-efficient way to display your brand.
- Digital Analytics:
Analytics data helps your business grow.
Online Marketing comes with the advantage of having essential data that your company needs to understand its customers.
There are different platforms to get the digital analytics you need – from Google Analytics and Facebook Insights. These offer detailed information on users who are already following or could potentially follow the brand.
You can study your users based on demographics, locality, interests, online behavior, interaction patterns, preference of technology and more.
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- Creative Designing:
As a business, you would need everything from product photography, graphic designing and create content.
This requires a visual marketing team to work together to improve a brand’s aesthetic appeal. For instance, every brand needs a good logo, attractive visuals, and the right language to reach out to its customers effectively.
- Social Media Identity:
An online marketing agency helps a brand manage its social media footprint, helping it reach the right people at the right time.
In the absence of reliable metrics, brands and the advertising industry, in general, cannot predict the satisfaction of the audience which narrows down the scope for improvement. Why not get the right team members to help your business get the growth it deserves?
Most of your potential customer's user Facebook, so it makes perfect sense to market to your future customers on Facebook. There are many options when advertising via Facebook ads and they can be extremely cost-effective for brands. Their ad platform allows you to target your ideal customer based on their interests, and profile data are enabling you to laser target your ideal audience.
Having a digital presence these days is extremely important for all companies and brands. If you aren't implementing most of the above strategies, you may get left behind. Start implementing these strategies and watch your online presence skyrocket.