Many entrepreneurs are familiar with the concept of outsourcing, which is the practice of using outside firms to handle work that would usually be performed within a company. Small businesses routinely outsource payroll processing, accounting, distribution, and other critical functions, often because they have no other option.
To cut costs, many large corporations turn to outsource contracts. As a result, entire industries have evolved to meet the outsourcing needs of businesses.
While it is true that outsourcing can save money day-to-day, it is not the only or even the most crucial reason to do so. In the early 1990s, outsourcing “mania” proved that outsourcing too much can be a worse mistake than not outsourcing at all.
The flat economy forced many companies to lay off large numbers of employees and, as a result, outsource functions that should have remained in-house. However, wise outsourcing can provide several long-term benefits.
What are the top tasks small businesses and entrepreneurs choose to outsource?
- HR Cybersecurity
- Data management
- Content Creation
- Graphic Design/Information Technology
- Call Handling/Customer Service
- Social Media
- Marketing Campaigns
Look at your business as a whole and write down all of the tasks that need to be completed each week or month and how long they typically take you. The more time-consuming a task or complicated it is, it should be higher on the list or outsource.
Even if you choose one job at first and assess the benefits before outsourcing more, chances are you will notice the benefits of working with an experienced outsourcing company almost immediately.
Constantly reassess what you are being offered as part of your package and how applicable it is to your company to avoid falling into a trap of paying for something that isn’t working for you.
Benefit #1: Cost-Effective
When you compare the cost of outsourcing tasks, such as data management, against the time you would spend doing it, how much money you could lose by having your attention focussed on this task, or even how much it would cost you to hire employees to take on this role, the savings become apparent.
Many business powers fail to look at the bigger picture and consider that undertaking these tasks can be costing you money in lost revenue and time. You can benefit from a set monthly outlay and know exactly what you are getting for your many each month without having to constantly worry about overtime, chasing up employees, and so on.
Another factor to consider is if you needed to use these services in an emergency, for example, cybersecurity, how much would it cost you compared to outsourcing your cybersecurity and benefiting from added protection and benefits should the worst happen.
Typically, these costs can be high due to the nature of needing emergency call-out services. Still, if you use the services of an experienced company, chances are some remedial work will be included as a backup to the services provided.
Benefit #2: Increased Efficiency
Many aspects of running a business can be time-consuming, especially if you don’t get it right. Outsourcing tasks allows you to keep your overhead down by removing the need to dedicate the time, labor, and research required for you to do it yourself, especially if you are working alone and it isn’t one of your most affluent skills.
Compare how long it takes you to do the tasks compared to the return if you outsourced it. One such area is SEO. You want to get your SEO right fast to implement it and see the results, so for this reason. Many businesses choose to outsource to a local SEO services company to help them have to learn how to implement this algorithm-based task best.
Benefit #3: Lower Labor Costs
How much does it cost you to do this task? We looked at this when discussing how outsourcing can be cost-effective. However, an outsourced team will already be experienced and adept at providing this type of service. You can get all the benefits of this skill set without paying for labor yourself or training to reach this point.
Benefit #4: Level the Playing Field
How often have you felt at a disadvantage to more prominent companies as you don’t have the funding or workforce to market yourself as they do? Give it the impression that you are on the same playing field by using outsourcing services to help you run your business and become more adept at providing a higher quality service thanks to their input. Make the most of the benefits support like this can give you and even out the playing field.
Benefit #5: Reduce Risk
Every business investment entails some level of risk. Markets, competition, government regulations, financial conditions, and technologies are all subject to rapid change. Outsourcing providers assume and manage this risk on your behalf. Generally, they are much better at determining how to avoid risk in their areas of expertise.
Benefit #6: Starting New Projects
A good outsourcing company has the resources to begin a project immediately. Managing the same project in-house could take weeks or months.
Finding the right people, training them, and providing the necessary support is time-consuming. And if a project necessitates significant capital investments, the startup process can be even more difficult.
Benefit #7: Focusing on Strengthening Your Core Business
Are you struggling to maintain focus on the core responsibilities of your business? Are you finding that your time and attention are taken away from what you need to be doing?
Reset your priorities and address your passion! Focusing on your core business and outsourcing those peripheral tasks will stop you from burning out.
It is essential to weigh up the pros and cons of outsourcing. Make sure you are getting the maximum benefit at all times. The last thing you want to do is overextend and end up doing more harm than good.