When someone feels connected to a brand, they often become passionate about it. They’ll be enthused to become involved with the various events and activities the company becomes involved with. It is more than likely they will also spread positive word of mouth comments about your brand, coincidentally helping to promote your message. This is exactly what you want. Building loyalty is essential for all brands, no matter what market you are in. the benefits from increased loyalty are priceless. Whether your brand is for profit or non-profit, your logo is often the first visual touchpoint a potential customer has with your business. Therefore, it needs to trigger some emotional response so that they can begin to build trust in your company.
This blog post will discuss exactly how you can do this.
When our business carries out a project which involves logo design, we must first research the brand’s qualities so that they can be incorporated into the logo itself. Also, we discuss how the person should feel when they look at the graphic design piece. Then, we figure out how this can be communicated through images and words. Some of the elements we look to when deciding this are:
1. Using the right font: the typeface is often a crucial element. The name of your brand and the typeface will always be associated together, so whether you want something elegant, funky, stylish etc. is very important. Different styles often trigger certain emotions.
2. Images: any icons used cannot detract from the name of the company. They should complement the overall logo, not drown out the brand name.
3. Colors: the color of the logo must have a certain psychological effect on the audience. Different colors are often associated with different markets and industries. So it is important to consider whether the ones you want to choose are appropriate for your brand. A good example of this is using blue for healthcare as it is considered to be a calming color, whereas yellow is more cheery and energetic, so it may be used in childcare logos.
When we discuss logo designs with our clients, we have to ensure the topic stays on a useful and productive course. To do so, we have outlined some different points that are discussed when we review a logo. They’re points you should keep in mind when creating your own business logo.
- Can it be easily read and understand?
- Does it have an impact straight away? Is it eye-catching?
- Does it carry the meaning you wanted to convey at the outset?
- Does the logo confirm the company’s values and beliefs
- Does it stand out when next to your competitors? You do not want to become pigeonholed with other brands because of similar logos. The worse thing that could happen is when your audience is confused and mixes your company for another. Therefore, make sure the color combinations you use and the icons you incorporate are completely original.
- Does it evoke trust? Do you feel it is authentic when looking at the design? You do not want to make the logo design too contrived. Instead you want it to look natural and genuine.
- Will it stand the test of time? Does you design have a certain time limit or will it still look modern a few years down the line? Try not to fall into a trend or jump on the bandwagon, but think of something fresh that will still look good in the near future.
- Does it have a range of flexibility? Your logo needs to look good whether it is online, offline or on a promotional pen. Ensure the quality is not lost when your logo changes platforms.
- Does it work in color and monochrome?
- Is there room for a slogan? If there is, it should be carefully considered, and several options should be tried until the right fit is found.
Think about your logo as not only being your brand identity, but an entire image of your brand. This way you will create a logo that lasts, has an impact and evokes the right emotions in your audience to create lasting trust.