When you head out a date for the first time, how do you prepare yourself? Often, we might have our hair done, apply it to make-up if we feel like it, dress in our best clothes, and use subtle perfumes to ensure a pleasant aura. We do everything we can to optimize ourselves, not to deceive, but to show the best of who we are.
It’s what we all do when hoping to appeal, be that in a job interview, when meeting our partner’s parents, or when appearing on television or speaking at a public event. Sure, this preparation is all directed towards a different purpose and outcome, but the hallmark priorities are still there.
It’s important, then, to recognize that our business as an entity needs to operate in the same manner. It’s one thing to be a humble firm with no frills and over-the-top branding production, but even then, firms hope you notice and appreciate that. Presenting your business in the best light is more than just branding, then, but involves every decision you curate intended to convince whoever you’re trying to appeal to that yes, you’re worth it, and a first-time try is more than worthwhile.
In this post, we’ll discuss how you can take an ever-expanding look at presenting your firm in the best light:
Understand Your Tone Of Voice
It’s important to understand your tone of voice and how this is presented. For instance, a cool new salon might use more inviting and fun language than a law firm set up to deal with medical negligence, where situations are sensitive, fragile, and claimants deserve the utmost respect.
First, it’s important to make sure your writing is professional no matter what. This means that it needs to have clear and coherent syntax, grammar, and spelling. You can achieve this by hiring the services of a competent copywriter, which can often be a bundled and appropriate service provided by a great SEO marketing company.
Additionally, make sure to keep this tone of voice consistent. Without that, it can seem as if your firm isn’t really that reliable in its messaging. Hiring a good social media and website manager can help you keep this copy well-written, and ensure your promotional material remains in line with your brand.
How Can You Explain Your Firm?
How can you explain your firm to someone who may be new to it? Of course, in some cases, what your firm offers might be obvious. If you run a small boutique cafe, for instance, then clearly showing what you have for sale, the kinds of coffee you enjoy, and the philosophy behind it is worthwhile.
But think of how other brands have managed to leverage new understanding into the theme of what they offer. Most people understand that ‘Venti’ means ‘large’ in Starbucks for instance, which they may not have known before.
Your messaging needs to go further than just this, of course. Discussing what kind of services you have on offer, and what the serviced tiered options with incremental prices include is key. Explaining your firm means taking the time to properly elucidate those who will one day use it. It also means applying a FAQ section of your website just to limit the need to contact you directly in order to ask these specific questions.
How Are Products Displayed?
The legibility of your displays at retail stores matters, too. For instance, the best frozen display case can help clearly showcase the products you have to sell, as well as using lighting to present them in the best manner. The surroundings of your products matters also, such as how you organize shelving, and of course, how clean each level is.
Depending on what you offer, this approach can differ. It’s not uncommon to see mannequins used in fashion stores for instance, showing you how a full outfit might work together or what a coat looks like when worn, not just on the rack.
In some cases, an online competent is all you need. If you’re offering IT services, then having each one neatly listed on your website with a fitting description is essential. A provided order firm, as well as subscription options that provide a clear and total view of what is being purchased at the checkout can work wonders. The display matters, so keep that in mind.
Who Is The Figurehead?
Who is the figurehead for your firm? Might it be you? It could be that having your picture and the pictures of your two employees on your website can help prospective clients look to you with more trust than they would otherwise.
Perhaps with a little practice, you could feature in your marketing material. Law firms online, for example, will often have a short video that showcases the partners of the firm welcoming you to their website and perhaps descriptors of the different kind of legal matters they service.
In some cases, you might even be able to develop something of a mascot and icon designed to resemble your business. When people think of KFC, they think of the Colonel. It’s important to get this right, however. This is because from time to time, an approach like this can seemingly segment disparate parts of your business. For instance, it sometimes comes as a surprise to people to learn that the Michelin stars awarded to top-end restaurants and world-class chefs come from the same company developing tyres, the Michelin man seemingly a disconnected symbol from the world of high-class gastronomy. Deciding on a figurehead, or at least a ‘figurevoice’ as it were, can work wonders for your marketing.
What Is The Necessary Dress?
Dress codes can determine how the public or your clients see you. In retail environments, uniforms can showcase a professional appearance and also marks who can be contacted for questions or help.
For some companies, it might be that the smart casual dress code is fo the benefit of your employees. Which will make it feel more relaxed in an office filled with people just taking it easy and feeling comfortable.
To reuse our law firm example, it’s pretty clear that wearing suits and professional formal wear is important so as to come across like an authority when dealing with a range of clients, as well as representing the case more properly in court, respecting the institutions of justice in which much of this work will culminate.
Always consider how your employees may be asked to present themselves when working for you, and who it benefits.
How Customer-Facing Are You?
It’s important to think about how customer-facing your brand is. Especially when it comes to presenting your business in the best light. For instance, do receptionists have access to a worthwhile desk they can properly use for the organization? Or, if using self-checkout machines, are these in good condition, and is it clear how to operate them?
In a car showroom, well-dressed salespeople walk around and help those browsing. This can be a great start to the affair. Might they be equipped with clipboards?
Or, such as in Apple stores, might they have mobile payment systems ready to go? Presenting your business in the best light means remaining convenient at every step, and it’s good to remember this.
With this advice, we hope you can see how presenting your business in the best light is easier than you could have imagined.