There is a lot of talk about millennials and their characteristics, from instant gratification to wanting work-life balance. A business should look for ways to attracting more millennials, and there is so much you can do. The secret is to take note of significant things that drive them.
With a population count of 72.19%, millennials were declared the largest generation group in the US. Since they’re the majority, finding ways to attract them could yield positive results. Here are some suggestions on how to make it work.
#1: Lean More Toward Technology
Born in the age of the technological boom from 1981 to 1996, it is not surprising that millennials are tech-inclined. Statistics indicate that some individuals in this generation were exposed to technology as early as five years old. From a very young age, millennials were subconsciously trained to appreciate how convenient life can be with technology.
As a business, this can be your trump card to attract this group to your establishment. Over the years, businesses have been encouraged to be up-to-date and modernize. Reports indicated that old-fashioned business models, systems, and operations made the brand unattractive.
Although some have succeeded in transforming to suit the current age, there is more room for improvement. Leaning toward technology shows your appreciation for newer and improved methods. And you will attract more millennials who understand what technology brings to the table. For instance, a law firm with software for wills and estate planning attorneys leads the pack in their practice.
#2: Make Flexibility a Priority
Some industries, like legal, are notorious for being unyielding. Understandably, the law is serious business and has contributed to this stiff standard. However, if millennials are your focus, you may not appeal to them when your processes are rigid. By their very nature, millennials hold flexibility in high esteem. Even in their work lives, they thrive better when the profession offers ample freedom.
Therefore, a millennial client would typically want to access your services without always having to meet in person. Remote consultation services may be something to add to your practice. As long as all parties are satisfied, it would be a plus for your business. The strong attachment to do things on their terms (as much as possible) is a trait you can explore further to benefit your establishment.
#3: Be Active On Social Media & Online Portals
Statistics indicate that 90.4% of millennials spend much time on social media. Their high activity levels on these platforms make it an avenue to explore for your business. The interest you generate will depend on the quality of content you post on these online social channels.
You can start by advertising your services on social media. Every platform is different, and you should consider such factors when deciding which one to use the most. Additionally, create content around areas of your business that interest millennials the most. This includes topics like labor laws on work hours and compensation.