Tips on Being a Beauty Guru: Lights, Camera, Action!

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I’m just going to put it out there. Talking to a camera is really, really, awkward; you literally feel like you’re talking to a wall.  However, with being a YouTuber, I’ve found that there are some ways to make the situation less…one-sided.

Usually, with YouTube videos, one of these five things goes wrong between video maker and camera:

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      1. The YouTuber acts like a robot behind the camera and makes the viewer watching the video feel very uncomfortable.
      2. The YouTuber who is trying to demonstrate something on camera keeps moving in and out of the frame.
      3. The YouTuber films somewhere extremely noisy and/or decides to film somewhere very distracting.
      4. The YouTuber’s lighting makes the video hard to see.
      5. The YouTuber talks too quietly.

Now, all of these things are just part of learning how to become your own beauty video director. I most definitely have had trouble with all of these things (which leads to some annoyed comments). Nevertheless, we all have to learn somewhere, and I’m here to help you, so that you don’t have to make the same mistakes I’ve made.

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Photo by Paul Keller

    1. You definitely don’t want to make your audience feel uncomfortable, therefore, the first problem you want to confront is your flow in front of the camera. I use the word “flow” because it perfectly describes the way you should be in front of a camera. Let loose, take a breath, laugh a bit. I’ve heard that the best way to loosen yourself up in front of a camera is by pretending that the camera is your best friend. I’ve done this and feel that it has helped immensely.


    2. Staying in frame is extremely important, especially when you’re demonstrating a technique, so that the viewer is actually able to replicate your actions. When you move in and out of frame multiple times, it becomes extremely frustrating to the learner. I’ve found that holding a mirror in front of your recording battle station and looking up into the camera preview window every once in a while is the best way to make sure you’re still visible  to the audience. This gets easier trust me.


    3. Be aware of the environment around you. Generally I’ve found that following this procedure works: close all the windows in your house, find an area without a distracting background (like the wall), and let everyone, presently in your house, know that you’re filming.


    4. Lighting—it’s scary how much this tiny aspect matters in regards to the quality and clarity of your video. Your best friend is definitely natural lighting, because it is white and allows all the details of your makeup to be seen. However, there are problems with working with natural lighting. Sometimes there are shadows that will get in the way. If you start filming at noon and finish at 5pm, the viewer will notice the slow dimming of your frame. Therefore, I definitely recommend using a white light (LED or CFL) if you are planning on filming and are unsure of how late it will go. Whatever you do, don’t use a yellow light; it will distort the colors of your makeup by giving them a noticeably more yellow tone that is unflattering.


    5. Audio is HUGE! If you don’t plan on using a voice over to explain your videos, enunciate and project your voice loud enough (don’t scream) so that the viewers can hear you. Start off by filming a couple of test runs before you film an entire video so that you know how loud you have to speak to the camera.

Yes, I know filming can be uncomfortable, but it’s only as awkward as you allow it to be. I hope that my tips will help you on your journey of possibly becoming a beauty guru!

With Love,

Tips on Being a Beauty Guru: Lights, Camera, Action!