Career Alternatives

How to Decide on a Name for Your Business

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Tracking PixelThank you, Name.Kitchen  for sponsoring this post. For more information about Name.Kitchen and inspiring domain name advice, go to http://name.kitchen.

Starting a business is a pretty simple thing to do. You decide on what your business will be, file your business with the state, create a website and you are in business! While these steps are “simple”, it is not easy starting a business and there are little steps in between those big ones that take more time. One process in particular that takes a time to do includes coming up with a name for your business. Today I want to share how we came up with our name and provide you with advice on how to name your business.

How Miss Millennia Magazine Came Up with its Name

So it took about a month and a half for my team and I to come up with Miss Millennia Magazine. We were very clear at who are target market was pretty early. We wanted to target women in their 20’s who were graduating from college and figuring things out on their own. We also knew it would be an online magazine so we knew it would be called “something magazine.”

At this point, i started researching more about typical traits for Generation Y aka millennials. The more I read on and researched, the more I realized that the whole premise of our goals for this website was based on the same issues I personally had and women going through what is often called the quarter life crises. From there we knew we should call the site something that resonated with this generation as a whole. And we had it! We called it…Modern Miss Magazine.

After a few Google searches later we learned that there was a Magazine in the 1930’s called Miss Modern, a Ms. Magazine that is current today, and how general the word”Modern” could actually be. There is nothing modern about the 1930’s right now. Then my sister suggested using millennial in the title. Miss Millennial Magazine? It’s for girls so we made it Miss Millennia Magazine. And that is how we came to be!

If I could change anything…

I would’ve learned more about SEO before naming my company. Since Millennia is not a real word, it can sometimes be hard to find in search engines unless someone is specifically looking for us, but we have made up for this in our SEO by adding millennial as one of our keywords on several pages on our site. Being able to add the keywords you want to be searched for to your title and ultimately, your URL, makes a huge difference on where you show up in search engines. It would be nice if I could make my site URL something like MissMillennia.mg. Yes, there are so many other options out there outside of .com URLs that help with making your URL more memorable and also make sure you come up higher in search engines. There is an amazing new world of choice in naming on the Internet. This rollout began in late 2013, with hundreds of new domain endings — words to the right of that second dot — are now available for use when crafting the URL for your website.There are choices like, .PIZZA, .FLORIST and .COFFEE that immediately conjure images to the consumer where .com simply does not. And I know of a website that specializes in this specialty called Name.Kitchen.

What Name.Kitchen is all about


Name.Kitchen, powered by Donuts, provides a kitchen atmosphere around the subject of name creation. It is especially geared toward entrepreneurs (aka “business chefs”) scratching their heads for ideas. They offer inspiration on cooking up that perfect identity. In terms of availability, most people have had the frustrating experience of not being able to secure the.com of your choice or having to create a ridiculously long and hyphenated name.  As these “not com” choices are new, the very best names are still available to be registered.

And finally we all know that better names are more memorable names. Choosing a great name for your business or project is an important, significant decision. Name.Kitchen offers tips, advice and inspiration to help you jump-start the name brainstorm. You can discover these tools and tips at http://name.kitchen/naming-tools. They even have a video series called the “I am.__” that showcases businesses leveraging naming creativity and innovation. I watched a few and have to say that it is very inspiring to watch. There are many other people out there starting businesses and they go through similar struggles, regardless of what type of business you decide to get into.

Check out this video from their series that I watched and just loved! You can watch more by going here.

If you are ready to get cooking with Name.Kitchen you can claim your name here http://name.kitchen/claim-your-name.

Tips on Choosing your Business Domain name

If you are currently deciding on a name for your business I have a few tips for you.

  • Don’t Rush the Name

This is a creative process, and the best ideas don;t come because you demanded them to come. Take active time each day to think creatively about your potential name, brainstorm with friends and colleagues, and meditate. Whatever it takes to get your creative juices flowing, but don’t rush it. You’ll know when it’s the right name.

  • Make sure someone else does not already have the name

Like I said before we thought we had decided on a name until we realized that someone else already had it. Google is your friend! use it to your advantage.

  • Think a lot about what you want your business to achieve

Keywords started flowing for me the more I research who my persona (target market) really was. but there are more factors you could include here like a joke about your audience or a term that your audience would understand. Regardless make sure it has great meaning for you.

  • Think about SEO when naming your business

Think about how your name would appear in a search engine. For example, if you are selling coffee, having the word coffee in your name with work better in search engines when people are searching for coffee on Google.

  • Have fun with it!

This is one of the most exciting and rewarding parts of starting a business. have fun with it! You only get to name your business once. Well, I guess that is not entirely true lol. There are exceptions. But regardless, you don;t do it often! Enjoy this part of your business and good luck on your ventures!

This is a sponsored post written by me on behalf of Name.Kitchen.

  • Sim @ Sim’s Life

    Oh how much I love brainstorming new business names! So much fun but yes SEO i highly important! Sim x

  • papaleng

    finding a business name is indeed a hard stuff to do . Thanks there is a website that can help/

  • Tiffany Yong

    I’m working on a production company and I’m having difficulty thinking of a name for the company and channel!

  • Elizabeth O.

    These are awesome tips. Thinking of a name for your business can be daunting. Glad to know that there is a website that can help.

  • dmhyf

    Yeah, it was so hard to think up of a good name because you are stuck with it. You know it has to be cool and memorable, but what may be cool for you may not be so cool with others. – Fred

  • Pooja Kawatra Gupta

    You have given wonderful tips and ideas for someone who is starting the new work. Yes finding a good name is indeed the biggest task.

  • These are awesome tips, i found it super hard to find a name for businesses especially if you want them to be catchy and not sound silly

  • As a marketing & advertising graduate, we are always thought how to be creative and that’s what installed to me after I finished my studies. But I learned that sometimes, it’s not always creativity. Like for example, in finding a name for your business. Of course it needs to be unique to stand out but also, it must consider other matters like the ones stated on this article. :)

  • i always find deciding on a name is hard. you want something that stands out from the crowd. even choosing a blog name was hard lol

    • Agreed! It was one of the most difficult parts for me. Really there is no right or wrong answer.

  • I think getting a name with a great recall is good. It’s also nice if you can relate it easily to the business.

  • Fatemah Sajwani

    Recalling how I names my blog it was quite difficult and the tips above really are applocable. Thanks a bunch for this post.

  • Business name must be short and name-remembering which constitutes the concept of the business. Well, thare are more ways to name it. Your article could it too for this purpose.

  • Kelly Chin

    Thanks for the tips and guidance, particularly on the name can affect the SEO search.

  • Lee rosales

    This is a dilemma for all business owners even bloggers. Making and thinking of thw name of your brand is very crucial